Finding a Good SEO Agency: 13 Tips for Your Search

Digitization is in progress and more and more companies are realizing that their findability in search engines is mandatory for their continued and lasting business success. At the same time, agencies for SEO services are springing up.

How do I find a good SEO company in this mass that will put my online business on the road to success? This article will teach you how to find a really good SEO agency.

# 1 placement on Google doesn’t have to mean anything

Does a good SEO agency have to have top rankings on Google itself? Is an agency that has low visibility a bad agency?

No , top rankings don’t necessarily have anything to do with your own SEO skills.

Good rankings take time. Many long-established agencies have existed for years, have many backlinks, a mature domain and have correspondingly good rankings.

But how do I know that this agency also works with the latest methods?

On the other hand, there are numerous agencies that have recently been established. Of course, due to their novelty on the market, these do not yet have presentable rankings, but that does not mean that this is not a good SEO agency.

The bottom line: A high visibility of the agency can correlate with their SEO skills, but it doesn’t have to be. When looking for a suitable SEO agency, you should not rely solely on its visibility and positioning.

New agencies in particular have to fight for their rankings first, which is why, objectively speaking, the agency placement on Google is not a good criterion .

# 2 A good SEO agency isn’t just looking for more traffic

A good SEO agency isn’t just interested in increasing your website traffic. Increased visibility and more organic traffic are nice numbers that every agency would like to present to their customers.

But what use is increased visibility in search engines to the customer if sales remain the same and no ROI (return on investment) can be determined?

A good SEO agency doesn’t just target traffic, but:

  • More target group relevant traffic
  • Higher conversions
  • More sales
  • Brand building

# 3 A good SEO agency doesn’t promise positions

Should an SEO agency make you concrete promises, you should avoid this agency as far as possible.

  • In 2 months you will be in first place!
  • In the next month we doubled your traffic!

If such or similar sentences fall, you should have already signed up with this agency.

No matter how good an SEO is – its concrete influence on the Google search results is always limited.

# 4 Better specialists than generalists

A good tip for finding the right SEO agency: Prefer a pure SEO agency instead of a full-service agency.


SEO has become increasingly demanding and complicated in recent years.

Google can no longer be manipulated and good rankings can no longer be achieved with a few business directory backlinks or purchased SEO texts.

SEO is a full-time job and if you want to do it well, you have to deal with it every day.

If you have problems with your teeth, you probably go to the dentist, not the general practitioner, right?

It is similar with finding a good SEO agency. So find an agency that really specializes in SEO.

But: Good SEO agencies also have knowledge of content marketing, branding, UX and web development, as these areas are directly related to SEO and digital visibility. 

# 5 A good SEO agency doesn’t dump SEO

Time and again we see that SEO becomes a price war.

SEO is often seen as an interchangeable service, which is why the choice of provider is based exclusively on the price offered.

But here lies the fundamental flaw. SEO can be done for good or bad .

You can certainly find an SEO agency that will take care of you for a few hundred euros per month.

But experience shows that you pay at least twice the money saved by choosing the cheapest offer, as you then have to hire a good SEO agency to fix the previous mistakes and then implement new measures.

The most common sentence that we unfortunately hear from new customers is: We already had SEO support there, but …

On the other hand, if you find an SEO agency that does not rely on dumping prices and you have to invest significantly more, you will most likely benefit in the end, have more target group-relevant traffic on your website and your sales will increase.

So do not make the mistake and look for an agency that is as cheap as possible. Find an agency that is as good as possible . Your goal should be for your SEO investment to pay off.

# 6 No analysis, no strategy? Not a good SEO agency.

Before every SEO optimization, there is a comprehensive analysis of the website, the competition and the niche. After each analysis there is a strategy that is adapted to the customer’s goals. And only then does SEO optimization take place.

Agencies that just want to start optimizing should be viewed with healthy skepticism.

A good SEO agency also offers you the option of a brief analysis (usually free of charge) in advance .

# 7 Find an SEO with experience

It sounds so simple. A wealth of experience is of course always an advantage for the customer in every service.

But especially in the field of SEO, there are many career changers who set up an SEO agency, but actually have little experience with search engine optimization.

Experience in different industries and niches is essential in the SEO industry.

Therefore, ask your SEO agency in advance:

  • What kind of customer projects have already been implemented?
  • Which industries and niches have already been looked after?
  • Does the agency have its own website projects?

If the SEO agency you have chosen cannot provide a satisfactory answer to these questions, at best you should look elsewhere.

# 8 A good SEO agency will send you regular reports

A good SEO agency sends you a comprehensive report every month.

This reporting should not have the function of presenting the best figures from the point of view of the SEO agency and of satisfying the customer.

The reporting should present the most important key figures as they are and give the customer a genuine insight into the development of their website.

Important KPIs that should appear in good SEO reporting:

  • Organic traffic development
  • visibility
  • Ranking development of relevant keywords
  • User signals (bounce rate, length of stay, etc.)
  • Development of the link profile

Before you decide on an SEO agency, ask them about their reporting and the KPIs that are tracked for you.

# 9 Don’t get the Google Partner seal of approval wrong

Some agencies advertise with the Google Partner Certificate. However, this is not a reliable indicator of the quality of the SEO work.

A Google Partner Certificate is awarded when an agency makes a certain contribution to Google Ads. Even an agency that has never lifted a finger in terms of SEO can therefore receive this certificate.

So it is by no means bad when an SEO agency can show a Google Partner Certificate. But don’t get it wrong: This certificate doesn’t show how well the agency does SEO.

Above all, this does not mean that the agency, as a Google partner, enjoys any advantages with Google or can influence your positioning.

# 10 Get case studies to show you

A good SEO agency can present you case studies on your own projects or on customer projects.

How have the most important key figures changed? In what period of time could the visibility be increased by what percentage? How did this affect the customer’s sales figures?

Case studies give an important insight into how the agency works, which key figures are tracked and which measures are applied.

When looking for a good SEO agency, you can therefore ask for case studies and references.

# 11 A good SEO agency runs a blog

In the first point, we stated that an agency’s rankings are not an objectively good quality criterion – this is especially true for agencies that are new to the market.

Nevertheless, the SEO agency of your choice should have an appealing website.

This includes:

  • Appealing web design
  • No misspellings
  • A clear positioning
  • A disclosure of the most important SEO measures
  • An SEO optimized blog

When an SEO agency does its own content marketing in the form of a great SEO blog , you can almost be sure that you have found a good SEO agency.

# 12 Are professionals or interns optimizing here?

Years of experience and valuable key knowledge on the part of the SEO agency are factors that drive up the price of SEO support.

Accordingly, as a customer, one expects that high-priced SEO support is operated by competent experts.

Unfortunately, this is not always the case and it often happens that SEO agencies outsource their work to interns or freelancers with no real expertise.

Outsourcing individual aspects of your SEO (such as copywriting) is common practice and not a cause for concern.

However, the analysis, the creation of a sustainable SEO strategy or the implementation of sensitive SEO measures (e.g. link building) should always be carried out by professionals with appropriate experience.

Therefore, ask your SEO agency specifically in advance who is responsible for optimizing your website and make sure that only professional SEOs look after your project.

# 13 Every good SEO agency offers a face-to-face meeting before starting

Last but not least, an important tip: Find an SEO agency that will take time for you.

A good agency offers you a detailed and personal initial meeting in which important questions are clarified, the customer’s goals are defined and a sensible approach is discussed.

You are forwarded from contact person to contact person, communication only takes place via email and even phone calls are limited to a few minutes?

Book another agency.

Insist on a personal initial meeting and get an impression of the capabilities of the SEO agency.

In a personal conversation you can usually find out within a very short time whether you have found a reputable partner for your digital visibility or whether you should rather continue your search.

In summary: This is how a good SEO agency works

There are certain subject areas that a reliable partner in terms of search engine optimization should cover. This includes:

  • Comprehensive analyzes (on-page and off-page) taking into account the specifics of the niche and the competition
  • Keyword research, identification of lucrative search terms and understanding of search intent
  • SEO-driven content marketing
  • Technical SEO consulting, including crawlability and indexability, URL management and loading times
  • Sustainable link building

A good SEO agency should therefore be able to demonstrate in-depth knowledge of each of these aspects so that the optimization is effective, sustainable and profitable for the customer.

A reputable SEO agency also works with modern SEO tools ( ask the agency which tools it works with! ), Is always interested in long-term success and provides individual strategies that have been explicitly developed for your goals in terms of visibility.

Reputable search engine optimization agencies don’t promise you anything too good to be true. A good agency also involves the customer in the optimization process ( for example when identifying lucrative search terms ), is personally available to customers and provides you with regular reports on relevant SEO KPIs.

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