On-page SEO refers to a technique that optimizes the webpages to adhere to Google guidelines and get higher rankings on the search engine pages. These techniques help in drawing quality traffic to the website and achieving high conversion rates. To achieve efficient and long-lasting results, on-page SEO services must be executed with technical SEO and off-page SEO techniques.
Importance of On-page SEO
On-page search engine optimization forms a crucial component of content marketing because a majority of the people use the internet for several purposes like communicating with friends, finding specific information, etc. And, if they happen to land on your website they expect to get all that they are looking for. If your website does not satisfy its requirement, your website loses the top search ranking spot on Google SERPs. So, it is advised not to ignore the on-page SEO to get better rankings for your website.
On-page SEO Factors
Pay heed to the following top on-page SEO factors to rank at the top in the SEO game:
- Speed of the Website
- Mobile Responsiveness
A majority of the people surf the internet from their smartphone or tablet. Having a website that works both on desktop and mobile with the same content and performance. You can hire the on-page SEO services to find out whether your website is mobile responsive or not.
- Ease to Crawl
If your website is not out there, it cannot be reached by the search engines. You must avoid crawl errors by going through the robots.txt file to ensure no important pages are blocked mistakenly by the Google bot. It is essential to keep a tab on the health of your website and avoid the issues of crawlability. If your website is receiving a 404 page, ensure that you do a 301 redirect to a relevant page.
You should include a good variety of multimedia in your website’s content, like images and high-resolution videos. These help in keeping the visitors engaged. It is vital that your multimedia features are optimized so as to suit your Google SERP rankings and traffic, by using web fonts within images, using essential keywords as a part of the video, etc.
- Content Tags
In the Google search results, the title tag of your webpage is the first thing that comes to the notice. The primary search keyword has to be near the start of the title tag. Even the meta description must also use decent rudiments of keywords. The title and description should be clear, crisp, and relevant. This is the reason why on-page search engine optimization comes into the picture.
- Length of the Content
It is the best practice to keep the number of words of the article between 1500 and 2000. Make sure the content is relevant, unique, and meaningful to keep the reader engaged. The content length affects Google rankings drastically.
- Keyword Research and Usage
To achieve unpaid ranking success in SERPs, keyword research is very important. Look for the most popular search queries in your domain and target the long-tail keywords because they are less competitive and highly specific.
- The freshness of the Content
The quality of the content is very important to engage visitors. The content that is fresh, unique, relevant, and specific to the subject is always preferred. You will need the help of On-page SEO services because Google prefers the content that comes under the breaking news category.
- Structure of the URL
Under the best practices of on-page SEO, short URLs are preferred. Google gives utmost priority to the first three to five words in the URL. the URL should be structured well with hyphens and lowercase letters rather than words and underscores.
- Social Media Sharing
If your website is getting likes and hits on Facebook, LinkedIn, etc. it increases the chances of the user linking to you from a higher-authority website. If your website has a high click-through rate, it implies a huge number of users prefer your content and feel it’s worth the search. Social media sharing improves organic search rankings to a great extent.